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STATEMENT OF INTENT FINAL DRAFT

For my music video, the existing artist I will be using is SZA , and the original name will be “ Luna ” .   I have chosen the footwear brand Timberland fo r the product placement due to its stylistic significance as well as being a staple in R&B fashion .  Since video embraces nostalgia, Timberland would fit into that. For my original music magazine, I have chosen the name “ Vibe & Flow ” . This is because the terms convey a simple and pleasurable experience for the readers of the magazine. Additionally, “Flow” is related to rhythm and fluid movement, whereas “Vibe” is connected to mood, music, and lifestyle. This will help to create an engaging experience.     I aim to use a range of shots such as full shot s , medium shot s and wide shots. The artist's motions and stage presence are captured in a complete shot. A medium shot emphasises gestures and facial emotions, giving the performance a more intimate sense. A wide angle gives the video a more ...

STATEMENT OF INTENT 3

  For my music video, the existing artist I will be using is R&B artist SZA. The song I have chosen is “Nobody Gets Me” and the original name will be Luna Habte. I plan on meeting the brief by aiming to make my music video 3 minutes long. I aim to use two locations, specifically an area with appealing scenery like a park. I will also include the location of a street, a bedroom, and multiple different clips that include scenic views.  For the majority of my video, I will be filming the scenes using medium shots whilst also using wide shot and close-up shots. I plan for the lighting to be quite natural e.g. from the sun and also fluorescent lighting. I will be challenging typical R&B stereotypes. I will be challenging typical R&B stereotypes of people wearing minimal clothes and flashy outgoing outfits by getting my actor to be casually dressed and in casual make-up since the vibe of my music video will be casual. This will also appeal to audiences as this may match...

PRINT BRIEF RESEARCH

Image
Research 1)  - Centre placement of singer - Red, black, white colour scheme - Confident - Centre placement of singer - Blue, grey, white colour scheme - Centre placement of singer - Grey, white, gold colour scheme - Bougie style font - Sophisticated looking design  - Centre placement of singer - Multicolour scheme  - Hip Hop style - Blue, yellow, pink  - Centre placement of singer - Confidence 2)  - The writing is placed in really small font at the bottom. - The main title is in the largest font with the artist enlarged on the right side of the page. Takes up most of the space on the pages - Quote below the artist. - Band takes up majority of the pages. - The band title clear at the top of far right page.  - All writing is placed on the far right page and is aligned. - Quote in between writing. - Left side features music artists. - Right side features interviews.  - Evenly split. - Initial displayed largely in the middle of the text. - Close up image o...