ASSESSMENT LEARNER RESPONSE

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1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

- WWW:  excellent response - a well-argued, discursive answer.
- EBI: make more explicit response to the theorist Hesmondhalgh throughout.

2) Read the mark scheme for this assessment carefully. Write down the number of marks you achieved for the three questions: _2/3; _6/6; _8/9. If you didn't achieve full marks in a question, write a bullet point on what you may have missed.

- BBFC

3) For Question 2 on the promotion of Blinded By The Light, use the mark scheme to identify at least one strategy used to promote the film that you didn't mention in your answer and why it was used. The key lesson from this question was to make specific reference to the CSP in your answer and ensure each explanation was different.

- Music

4) Now look at Question 3 - focusing on Hesmondhalgh's point that making media products is a 'risky business'. Write three bullet points from the mark scheme that you could have added to your answer. Try and include a specific reference to the CSP where you can and ensure you understand the key contexts to Hesmondhalgh's quote. Additional reference to Hesmondhalgh's ideas would help here too - you may want to look back at our work on Hesmondhalgh and the Cultural Industries.

- New technology is opening new ways to distribute films and Blinded By The Light now has an extended slot on Amazon Prime which will bring in some of the money it has lost. However, it remains the perfect example of why the cultural industries are a “risky business” as Hesmondhalgh says.

- Blinded By The Light then received a huge, global marketing campaign to try and turn the film into the next Bend It Like Beckham global hit. This could easily have cost more than the $15m production budget.

- Blinded By The Light cost $15m to make – money raised between Bend It Films (huge success with Bend It Like Beckham), Levantine Films (huge success with Hidden Figures) and Ingenious Media investment company.



 

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