INTRODUCTION TO RADIO

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BBC SOUNDS

1) Why does the article suggest that ‘on the face of it, BBC Radio is in rude health’?

- “BBC Radio is still incredibly successful, but I don’t think it’s ever faced such competition,”

2) According to the article, what percentage of under-35s used the BBC iPlayer catch-up radio app?

- Purnell says just 3% of under-35s use the iPlayer catch-up radio app, which will soon be axed.

3) What is BBC Sounds?

- A new app and website that formally launches on Tuesday with a glitzy event at Tate Modern.

4) How do audiences listen to radio content in the digital age?

- Spotify

5) What does Jason Phipps suggest is important for radio and podcast content aimed at younger audiences?

- He says there is a need to reconsider the entire tone of how the BBC tells stories, shifting away from rigid formality if it wants to attract the precious under-35 audience: “It has to be a warmer, more story-led journey. You need to report the very personal experience of it.

6) Why does the BBC need to stay relevant?

- We need more brash, funny, intelligent podcasts,” he says, saying the format’s intimacy is the reason why podcasts about “sex, relationships and erotic imaginations” have done so well. “It’s a perfect place to have uncomfortable conversations.”



Now read this review of the BBC Sounds app.

7) What content does the BBC Sounds app offer?

- Music, news, drama, documentaries, true crime, comedy

8) How does it link to BBC Radio?

- The app lets you click through to any live BBC radio station, but it also offers you other forms of listening, from podcasts to playlists. You want music to cheer you up? Here’s a big beats hip-hop playlist “to keep you moving”. You’d like to know how Rita Ora made her album? Try this short behind-the-scenes doc.

9) What are the criticisms of the BBC Sounds app?

- I found the programme information a little tricky to access, and the search – as ever with the BBC – isn’t sensitive enough. (Looking for the new 5 Live podcast about the Waco siege, I typed in “5 Live Waco”, but only got old programmes). My other main problem is there isn’t enough content. “Spooky Sounds” only offered me 11 shows; “Be Curious” just 10.

10) Two new podcasts were launched alongside the BBC Sounds app. What are they and why might they appeal to younger audiences?

- 5 Live Waco series End of Days
- Beyond Today, a 20-minute podcast that delves deeper into the big stories of the Today programme.

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