STATEMENT OF INTENT 2

For my music video, the existing artist I will be using is R&B artist SZA. The song I have chosen is “Nobody Gets Me” and the original name will be Kenian Tedros. I plan on meeting the brief by aiming to make my music video 3 minutes long. I aim to use two locations, specifically an area with appealing scenery like a park. I will also include the location of a street, a bedroom, and multiple different clips that include scenic views.  For the majority of my video, I will be filming the scenes using medium shots whilst also using wide shot and close-up shots. I plan for the lighting to be quite natural e.g. from the sun and also fluorescent lighting. I will be challenging typical R&B stereotypes. I will be challenging typical R&B stereotypes of people wearing minimal clothes and flashy outgoing outfits by getting my actor to be casually dressed and in casual make-up since the vibe of my music video will be casual. This will also appeal to audiences as this may match their characteristics.

One person will be the focus in the video, specifically a female. In an R&B music video, typically there is a large female representation as the star of the video. The social context behind this video is about failed relationships. If we apply Stuart Hall's Reception Theory to my video, I aim for the preferred reading to be for the audience to see the person's heartbreak reflected through the song and their actions. I aim to make my video relate to the Person Identity part of the Uses and Gratifications Theory by hoping audiences will see themselves reflected in the video. The target audience for this video is late teens to twenties. It is directed at people who have experienced heartbreak considering that is what the meaning behind the lyrics are. It is also targeted at people with an interest in the R&B genre. I believe viewers would enjoy the visuals and scenery of the video. When looking at Goodwin’s music video theory we can talk about how R&B music videos typically have a slow and steady rhythm. My video will reflect this typical convention. The potential record company that would promote my artist would be Sony Music and the brand identity for my artist would be for their audience to be able to relate to them in different ways. I would get my fans to engage with my artist by promoting the song and music video on different social media platforms.