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COURSEWORK PRELIMINARY EXERCISE

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1) State the  song  you have chosen for your preliminary exercise. - Nobody Gets Me - SZA 2) Choose at least three music videos similar to your concept and watch a clip or more from each. Make bullet-point notes on everything you watch, commenting on camerawork, editing and mise-en-scene. Summer Walker - Body - The camerawork is quite slow. - There are a lot of turns when moving the camera from scene to scene. - Black and white editing is used throughout the video. - She wears comfortable, silk clothing, has a calm facial expression. - She is the only person featured in the video. SZA - Good Days - A lot of contrapuntal sound is used. - Medium paced and fast paced cuts are used. - The camerawork is smooth and follows the person. - It switches from a regular camera to an old style filming camera. Jhene Aiko - Sativa - There is a lot of cutting in the video. - It is mostly a sci-fi kind of video. - A range of colours is used specifically black. - The...
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STATEMENT OF INTENT 3

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  For my music video, the existing artist I will be using is R&B artist SZA. The song I have chosen is “Nobody Gets Me” and the original name will be Luna Habte. I plan on meeting the brief by aiming to make my music video 3 minutes long. I aim to use two locations, specifically an area with appealing scenery like a park. I will also include the location of a street, a bedroom, and multiple different clips that include scenic views.  For the majority of my video, I will be filming the scenes using medium shots whilst also using wide shot and close-up shots. I plan for the lighting to be quite natural e.g. from the sun and also fluorescent lighting. I will be challenging typical R&B stereotypes. I will be challenging typical R&B stereotypes of people wearing minimal clothes and flashy outgoing outfits by getting my actor to be casually dressed and in casual make-up since the vibe of my music video will be casual. This will also appeal to audiences as this may match...
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PRINT BRIEF RESEARCH

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Research 1)  - Centre placement of singer - Red, black, white colour scheme - Confident - Centre placement of singer - Blue, grey, white colour scheme - Centre placement of singer - Grey, white, gold colour scheme - Bougie style font - Sophisticated looking design  - Centre placement of singer - Multicolour scheme  - Hip Hop style - Blue, yellow, pink  - Centre placement of singer - Confidence 2)  - The writing is placed in really small font at the bottom. - The main title is in the largest font with the artist enlarged on the right side of the page. Takes up most of the space on the pages - Quote below the artist. - Band takes up majority of the pages. - The band title clear at the top of far right page.  - All writing is placed on the far right page and is aligned. - Quote in between writing. - Left side features music artists. - Right side features interviews.  - Evenly split. - Initial displayed largely in the middle of the text. - Close up image o...
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